Marketing Technology
-
Blog
3 Conversion Optimization Tools that Turn Visitors Into Leads
For many businesses, technology has become more accessible as an enabler that can help even the smallest startups compete in a hyper-competitive space. As organizations delve deeper into what technology can offer to ramp up their marketing game, many have realized that digital advertising is only one part of the process that, if not nurtured […]
-
Blog
How Digital Marketing Can Make Your Business Resilient
Many companies have become digital savvy enough to have their online presence on various platforms from social media to videos, and from podcasts to content marketing. There are a number of options open to businesses. In the time of this pandemic, many of them have come to realize that digital marketing is now more than […]
-
Blog
Authentic Content Marketing Is Needed During Crises
The COVID-19 pandemic has put the whole world on unchartered territory; for businesses that are navigating the new normal, it’s vital that marketing teams proceed with utmost empathy, sensitivity, and caution. This health and economic crisis has prompted brands to take a step back and assess client servicing as well as marketing strategies. The use […]
-
Blog
Virtual Conferences: From Business Meetings to Marketing Platforms
Virtual conferences are not new; the technology has been around for decades. Some of the most notable and long-standing platforms include Skype, which was first popularized as an effective channel for communications for remote or mobile team members. Over time other service providers like Google Meet, Viber, Facebook Messenger, and FaceTime have popped up, but […]
-
Blog
Empathy: What Your Customers Need To See in your Marketing Campaigns
There are many tips on how to make marketing work for you, but no matter what technique you use, effective campaigns boil down to one basic premise: emotion. Your company, campaign, brand, product, and everything that has to do with marketing need to form an emotional bond with your customers. The best kind of emotional […]
-
Blog
How Digital Marketing Can Help Your Company Survive During a Crisis
With all the risks and restrictions brought about by the COVID-19 pandemic, the digitization of businesses has quickly turned from optional to mandatory. Business owners are asking themselves how they can reach their customers when brick-and-mortar stores are shutting down. They also want to know more about marketing methods that can continue to protect them […]
-
Blog
The Top 3 Business Challenges Marketing Automation Software Can Solve for You
Thanks to marketing automation, even a lean marketing team can turn into a force to be reckoned with. Instead of being caught up with dragging, repetitive tasks, marketing automation users can focus on more important things that can make their businesses grow. Growing enterprises and startups can compete with huge companies in terms of attracting […]
-
Blog
How Marketing Automation Software Can Enhance your Business’ UX (User Experience)
“Marketing without UX is like throwing darts in the dark,” says Angie Schottmuller, esteemed Growth Marketing advisor. User experience (UX) refers to the overall experience that a person has when it comes to using a product or a service of any kind. The easier it is for something to be understood, grasped, and used by […]
-
Blog
How to Choose the Marketing Automation Software Relevant to your Campaigns
These days, there’s an app for almost everything. From banking to casual dating, there’s something digital to help us make things easier. The same goes for Marketing. Marketo says that two out of three best-in-class marketers use a marketing automation platform to increase sales revenue. Marketing automation is a software platform that streamlines, automates, and […]
Popular Resources
The latest informational resources from leading technology brands
Trend Report
Digital Transformation Drives 2021 IT Investments
Infographic
The Workspace, Reimagined New ideas for more human workspaces
White Paper
GETTING A BETTER ROI FROM THE CLOUD