Marketing Dispruption
-
Blog
What is hyper-targeted advertising?
Hyper-targeted advertising is a marketing strategy that aims advertising messages to a very specific group of people. This means that those who do not qualify in the same category will not be able to see the ads. What hyper-targeted ads show to people is based on what online AI (like data gathered by Facebook) knows […]
-
Blog
What Is Conversational Marketing
Conversational marketing is the practice of interacting with prospects and customers in real-time and on-demand through one-on-one conversations. This strategy enables companies to shorten their sales cycles and engage potential customers immediately, usually through chat apps, websites, social media, and other communication platforms. What makes conversational marketing different from other approaches is its power to […]
-
Blog
What Is Predictive Analytics?
Predictive analytics is a mathematical method that makes use of data to determine patterns and trends for the purpose of predicting future outcomes. Whereas business intelligence focuses on describing current patterns and behaviors, predictive analytics focuses on possibilities and forecasts. Information gathered through predictive analytics is useful for anticipating market trends and finding opportunities. How […]
Popular Resources
The latest informational resources from leading technology brands
Trend Report
Digital Transformation Drives 2021 IT Investments
Infographic
The Workspace, Reimagined New ideas for more human workspaces
White Paper
GETTING A BETTER ROI FROM THE CLOUD