Hyper-targeted advertising is a marketing strategy that aims advertising messages to a very specific group of people. This means that those who do not qualify in the same category will not be able to see the ads. What hyper-targeted ads show to people is based on what online AI (like data gathered by Facebook) knows […]
Conversational marketing is the practice of interacting with prospects and customers in real-time and on-demand through one-on-one conversations. This strategy enables companies to shorten their sales cycles and engage potential customers immediately, usually through chat apps, websites, social media, and other communication platforms. What makes conversational marketing different from other approaches is its power to […]
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