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Customer Management


  • The Next Customer Experience (CX) Revolution

    Blog

    The Next Customer Experience (CX) Revolution

    Recent events in the world have revolutionized customer experience, and businesses are currently at a critical crossroads

    4 min

  • How Customer Data Platforms Can Help You Weather Business Crises

    Blog

    How Customer Data Platforms Can Help You Weather Business Crises

    Customer Data Platforms (CDP) is a growing trend in marketing because of its use in modern marketing strategies. According to Toolbox Marketing, CDP “helps present a unified, persistent, and updated view of an individual customer, based on data from interactions across multiple channels, platforms, and devices.” When compared to Data Management Platforms (DMP), CDP is […]

    3 min

  • What’s a Customer Data Platform?

    Blog

    What’s a Customer Data Platform?

    An online shopper’s path to purchase hardly follows a straight path. He or she might spend a lot of time browsing among e-commerce sites before settling on a product or service that might benefit him or her best. Want to get to know your customers better and guide them towards buying from you? A customer […]

    3 min

  • What Is Conversational Marketing

    Blog

    What Is Conversational Marketing

    Conversational marketing is the practice of interacting with prospects and customers in real-time and on-demand through one-on-one conversations. This strategy enables companies to shorten their sales cycles and engage potential customers immediately, usually through chat apps, websites, social media, and other communication platforms. What makes conversational marketing different from other approaches is its power to […]

    3 min

Topics on the Rise

Stay up-to-date on these trending technology topics.

  • Big Data
  • Automation Management
  • Cloud Security
  • Digital Transformation
  • Green IT

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