Customer Management
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Blog
How Customer Data Platforms Can Help You Weather Business Crises
Customer Data Platforms (CDP) is a growing trend in marketing because of its use in modern marketing strategies. According to Toolbox Marketing, CDP “helps present a unified, persistent, and updated view of an individual customer, based on data from interactions across multiple channels, platforms, and devices.” When compared to Data Management Platforms (DMP), CDP is […]
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Blog
What’s a Customer Data Platform?
An online shopper’s path to purchase hardly follows a straight path. He or she might spend a lot of time browsing among e-commerce sites before settling on a product or service that might benefit him or her best. Want to get to know your customers better and guide them towards buying from you? A customer […]
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Blog
What Is Conversational Marketing
Conversational marketing is the practice of interacting with prospects and customers in real-time and on-demand through one-on-one conversations. This strategy enables companies to shorten their sales cycles and engage potential customers immediately, usually through chat apps, websites, social media, and other communication platforms. What makes conversational marketing different from other approaches is its power to […]
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