An online shopper’s path to purchase hardly follows a straight path. He or she might spend a lot of time browsing among e-commerce sites before settling on a product or service that might benefit him or her best. Want to get to know your customers better and guide them towards buying from you? A customer […]
Conversational marketing is the practice of interacting with prospects and customers in real-time and on-demand through one-on-one conversations. This strategy enables companies to shorten their sales cycles and engage potential customers immediately, usually through chat apps, websites, social media, and other communication platforms. What makes conversational marketing different from other approaches is its power to […]
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